The National Carrier, SriLankan Airlines, has begun marketing tourism in the Northern Province with its newest campaign, “The Colours of Jaffna.”
The National Carrier has expertly captured the beauty of each of these aspects in its campaign, inviting the traveler to embark on an immersive experience. Considering the potential of the country’s vibrant north, rich with striking architecture, vibrant cultural characteristics, and the quintessential flavors of its unique culinary features.
This is an invitation to visit Jaffna and see the city in its most splendid and dynamic form, the airline added, focusing on the historic Nallur Kandaswamy celebration, the national celebration that spans the longest duration of 20–25 days and is presently underway.
As a result, the airline started the campaign with an amazing film that reveals the intriguing aspects of Jaffna. This was followed by a series of posts and a fun quiz that will help spread the word about Jaffna’s varied attractions.
