The “Best of Sri Lanka” product advertising campaign was recently held at the Lulu Hypermarket in Al Barsha, Dubai.
According to the Sri Lankan Consulate General in Dubai, Alexi Gunasekera, the designate consul general, was present for the campaign’s launch on July 13 at Lulu Hypermarket.
The “Best of Sri Lanka” campaign, which will run from July 13 to July 19 of 2023, intends to introduce the distinctive flavours, excellent quality, and cultural legacy of Sri Lanka to the affluent UAE inhabitants. The marketing showcases a wide range of Sri Lankan goods, including king coconut, fruits, vegetables, cereals, and coconut-related products.
The campaign’s colourful displays and engaging product demos generated a lively mood within the hypermarket. Customers can enjoy authentic Sri Lankan cuisine, offering a genuinely comprehensive cultural experience.
The promotion not only increases trade between Sri Lanka and the UAE but also paves the path for future partnerships between Lulu Hypermarket and Sri Lankan exporters, guaranteeing that the remarkable products of Sri Lanka are more widely known among the multiethnic population in the UAE.
