by- Khalid Rizwan
‘Via Riyadh,’ one of the country’s most opulent tourist and leisure destinations, was opened on May 11 in the Saudi capital city of Riyadh.
The region is unique and symbolizes the distinctive legacy of the Kingdom through the Salmani architectural style, which combines modernity and elegance. A turning point in the Kingdom’s incredible journey in the entertainment sector for 2023 will be the establishment of the most upscale entertainment destination in the capital city of Saudi Arabia.
It is built in the Salmani style, a fusion of traditional and contemporary architecture, and is based on the six guiding principles of HRH King Salman: authenticity, human-centricity, livability, continuity, innovation, and sustainability. Green spaces are a priority as Saudi Arabia works toward a more sustainable future as part of Vision 2030, as stated by Crown Prince and Prime Minister HRH Mohammed bin Salman.
The designated area includes a St. Regis hotel as well as boutiques, fancy restaurants, movie theaters, and a live performance space. The place, which took 20 months to construct, is near to the Diplomatic Quarter.
In terms of areas for leisure and recreation as well as visual landmarks that appear in creative forms and offer a pleasing vision, the spectacular architecture, which was built in the sumptuous Salmani style and in stunning harmony with the identity of Riyadh, stands out. High-end designs may be seen across all of Via Riyadh’s attributes and features.
The project includes upscale movie theaters that capitalize on the area’s distinctiveness, such as the Tuwaiq Hall, which has ground seating and traditional architecture influenced by the original Najdi structure. The upscale ManuH Cigar Lounge, the upscale Via Mercato food store, and a number of high-end international restaurants and cafes, including two-Michelin-starred eateries like Jim Khanna and Spago by renowned chef Wolfgang Puck, as well as eateries with preferences in their dishes and sessions, can be found along Via Riyadh.
The Via Riyadh region provides a great and integrated shopping experience from luxury brands in the fashion and jewelry industries, with personal shoppers and beautiful consultants on hand. Along with that, it has art merchants like Richard Orlinski, Artfeena, and Phoenix Ancient Art. Additionally, Via Riyadh contains the “Seven” gallery for significant antique automobiles as well as the Indulge in Luxury fashion services complex.
The significance of high-quality programs that raise the standard of living in Saudi Arabia was emphasized by Khalid Albaker, CEO of the Quality of Life (QoL) Program Center. With the backing of the General Entertainment Authority and the Saudi leadership, Via Riyadh is one of the notable projects in the capital of the Kingdom. One of the vision 2030 projects, the QoL program, aims to enhance the quality of life for both people and families.
According to Albaker, Via Riyadh offers a new level of luxury that boosts the capital’s appeal and the variety of its alternatives. It features Salmani style designs, international restaurants and cafes, opulent cinemas, and hospitality and shopping services. To fulfill the objectives of the Kingdom’s Vision 2030, other greater initiatives will follow this one.
